Go Roo

The Big Idea: a shoebag you’ll always have with you wherever you go.

We toyed with ideas, researched materials, played with designs and scoped target markets. We brainstormed product names, brand identities and packaging designs and created this logo and packaging.

We created media for a Kickstarter campaign to get Go-Roo off the ground

Go-Roo. Where are you going?

Product development, video production, web development, advertising, packaging, social media