The Big Idea: reduce cat hair without the need to constantly brush!

We designed a feeding box with a lint entrance to comb your cat as they walk through. The opening narrows and widens with the turn of a knob, so cats can be trained to use the box.

Our box comes with a dry feeder and water fountain to create the P-U-R-R-FECT cat paradise.

The product need a name and identity that would appeal to our target market. And an advertisement to launch the CatLoft to cat owners worldwide.

Say goodbye to cat hair.
Say hello to CatLoft

Product development, video production, web development, advertising, packaging, social media